Corporation with(out) a conscience

When you stoop to convenient expediency
and rationalise into acts of opportunism
for the sake of a fast buck.

When your main interest becomes
a matter of size just to be big,
rather than good, hard, wonderful work.

When you stop building
on strong and vital ideas,
and start a routine production line.

When you start believing that,
in the interests of efficiency,
a creative spirit and the urge to create
can be delegated and administered,
and forget that they can only be nurtured,
stimulated and inspired.

When you lose your itch
to do the job well for its own sake

regardless of the client, or the money,
or the effort it takes.

When you lose that restless feeling
that nothing you do
is ever quite good enough.

I FOUND this piece in a Speech delivered by Leo Burnett in 1967.

Dream Intentionally - while you’re awake.